“Invisible Addict”

The title of this design is "Invisible Addict"-"Anxy" magazine promotion design.According to the magazine's positioning requirements,we explored the behavioral addiction problem that was common in modern young people but is not concerned about and discussed.And we filmed a group of magazine photographs for this purpose,hoping that they would look at the phenomenon in a neutral manner and be brave enough to discuss and promote the design of the theme of “ "Invisible Addict”.In order to make the work topical,the concept of “" Invisible Addict” was put forward,which attracted the attention and topic creation of domestic readers,and helped to enhance the popularity of“Anxy” magazine in China.The demand research report section first analyzes the positioning and content of"Anxy" magazine.It is found that it focuses on topics that are ubiquitous but neglected to discuss,advocates honest and open discussion,helps readers to pay attention to and understand various psychological problems,get rid of stress,and communicate boldly.Secondly,the investigation of behavioral addiction has found that behavioral addiction is widespread in modern young people.They are deeply victimized but have no cognition or shameful expression,and often suffer alone,so they propose the concept of “"Invisible Addict”,meaning those who have behavioral addiction and do not know or face it.Appealing people to take the initiative to discuss,so that "addiction" is no longer "invisible." Through investigations,we found six modern common behavioral addiction types,such as snack addiction,shopping addiction,and addiction,which provide content guidance for photographic works.Finally,through the interactive device case study,it is found that the interactive device is an effective way of topic communication because of the high degree of participation and interaction of the audience,which provides an advertising form reference for the later promotion design.The literature research report examines relevant literature on behavioral addiction and summarizes the common types of behavioral addiction,the six elements of behavioral addiction,and the causes,main features,and hazards of behavioral addiction.Literature research combined with demand research and discussion,summed up the common sixtypes of behavioral addiction: snack addiction,sports addiction,makeup addiction,shopping addiction,episode addiction,selfie addiction,which provide content reference for photography.The six elements of behavioral addiction provide theoretical support for promotion design.The design process report proposes the concept of “Addicts” according to the promotion design,advocating young people to actively discuss and correctly treat behavioral addiction.According to the six common behavioral addictions caused by people's life pressure and social environment changes,the photography works of snack addiction,sports addiction,makeup addiction,shopping addiction,episode addiction and selfie addiction are launched and applying the work to the conceptual cover and inner page design of the magazine.In addition,in order to help "Anxy" magazine open the domestic market,we use the " Addicts " as the promotion theme,adopt the method of linkage with well-known brands,H5,interactive devices,gradually enhance the brand awareness,goodwill and recognition of "Anxy" in the reader's mind according to the initial knowledge-understanding-the process of identifying the magazine.This design focuses on behavioral addictions that are ignorant of discussion but are ubiquitous as well as those young groups that are deeply influenced by those addictions but not cognizant or ashamed to discuss.Therefore,exploring a topic of "addiction" as a topic for "Anxy" magazine,has a positive and realistic effect on the promotion of the concept of ""Invisible Addict".We conducted actual investigations and theoretical studies on the status quo,characteristics and malpractices of behavioral addiction,and comprehensively grasped the common behavioral addiction problem.Using exaggerated creative techniques and expressions to arouse people's concern about behavioral addiction issues,and further promoted the popularity of Anxy magazine in China through progressive promotion.