| In parallel with the development of contemporary information science and technology,the entire media industry has undergone structural changes.Modern media has developed rapidly.The concept of emerging media is deeply rooted in people’s hearts.Traditional paper print media and radio and television media are becoming less and less.Online media is powerful for traditional media.The impact of the network,especially the emergence of the Internet from the media,marks the entire media industry from the traditional model to the modern model.At the same time,the division of labor in the entire media industry has become increasingly specialized and layered.Entertainment media is an important field of the modern media industry.It runs through the entire entertainment industry.In this sense,entertainment media is a symbol of cultural conception in the entertainment industry.Government regulatory agencies,entertainment media,entertainment stars and audiences constitute the entertainment media.Ecosystem,though,entertainment media is only an instrumental cultural communication medium,but if it examines entertainment media from the perspective of ethical value ecology,it is also a link in the social ethical value ecosystem.As a branch of the modern media format,the entertainment media undertakes the functions and means of the entertainment industry’s works,star shaping,entertainment news hype and wealth gathering,as well as its own social ethical values ??positioning,industry supervision,the quality of the media subject,A series of ethical issues have also emerged in the ethical values ??of care and care.In other words,while the entertainment media bears the instrumental value,it also assumes the responsibility and function of the rational guidance of social values.However,in the real society,the entertainment media runs counter to the ethical responsibilities that it should bear in the process of continuous development.The ethical issues of entertainment media are mainly manifested in entertainment news reports.The content is inaccurate and the improper use of news means exists.In the creation of entertainment programs,there is a lack of respect for individual labor results,and distortions are made through editing.Human eyeballs,gaining benefits;as one of the important forms of ideological and cultural communication and precipitation,the film and television dramas lacked deep meaning in the creative process and flowed to the surface,making the social responsibility consciousness of film and television dramas shallow.The emergence of ethical issues in entertainment media is not only caused by its ownlimitations.The moral awareness,professional cultivation of the internal practitioners,excessive pursuit of entertainment media audiences,and changes in thinking are all important factors influencing the healthy development of entertainment media.The ethical issues of entertainment media have seriously affected their healthy development,which has brought negative effects on the country’s positive cultural construction and social harmony and stability.Therefore,it is urgent to pay attention to the entertainment media,solve the ethical problems faced in the development of entertainment media,and improve the ethical ecological environment of entertainment media.Through the analysis of the ethical issues and causes of entertainment media,it is proposed that the entertainment media itself should establish and improve the ethical norms of entertainment media and improve the entry barriers;the public should choose the correct cultural pursuit and restrain their excessive desires;the government should pass the policy.The gradual improvement of laws and regulations,the continuous deepening of spiritual civilization construction,arouse the sense of responsibility of entertainment media and promote the healthy development of entertainment media. |
