On The Ethics Of Media And Entertainment-oriented

Media entertainment is the entertainment function of mass media through the political, cultural, economic, and many other reasons, from the implicit to the explicit, the expansion of the unconscious to the conscious, make its historical stage, by contrast, more and more like a tool of entertainment or a means of entertainment, and even entertainment become the main purpose of the media and the medium of this trend is a kind of media entertainment. Today, the media entertainment is more and more important role in mass communication, entertainment become the daily life and a general view of modern aesthetic culture. Media entertainment in can meet the needs of popular leisure and consumption demand and the demand of the public life at the same time, ethical anomie phenomenon have appeared in the media. Such as media entertainment leads to the alienation of people, the media entertainment values lead to hedonism and consumerism values, the media entertainment has prompted public moral evaluation standard.For media ethics problems of the entertainment, the article emphatically analyses and reveals the root causes of their occurrence, and puts forward the media must follow ethical principles, for the media entertainment is facing the awkward situation of the solution of the more vital. At the same time, further explore the specific path of media entertainment in moral balance, to prevent generalization of entertainment; it will be for entertainment media ethics problem provides important theoretical basis and realistic basis.