An Analysis Of The Presenter’s Pragmatic Strategies In TV Special Programs

With the development of society and technology,all kinds of TV programs are constantly innovating and improving.Presenter always plays a prominent role in television program.It’s language expression is not only the most important way of communication between the presenter and the audience,but also the most direct external form of TV programs.In addition to have standardized language,decent language expression,presenters need to pay attention to their demeanor,tone,expression,clothing and other paralanguage.All of these are closely related to the style and type of programs.TV special program is one of the common types of TV programs in China.Based on the special program host’s role orientation,pragmatic features and pragmatic strategies,this paper takes the presenter’s pragmatic strategies as the research object from the perspective of TV special programs.Taking the graduation work Sheng Huo as an example,it analyzes the pragmatic strategies of the presenter in TV special programs.