| in the course of verbal communic Pragmatic strategy is both a language art and a strategic language, which is prevalent ation. Correct and appropriate uses of such strategies can yield positive pragmatic effect and lead to successful communication. Olympic news coverage and information presentation make wide use of pragmatic strategies with a view to achieve the desired results. Based on the speech act theory and the theory of context, this thesis specifically studies pragmatic strategies in news headlines. The layout of the thesis is as follows:Part I: A Literature Review. This thesis reviews the related literature on news language, and highlights on the theoretical framework of this study: the speech act theory and the theory of context.Part II explores pragmatic meaning in Olympic-related news headlines, including pragmatic presupposition, pragmatic syntax, the performing of speech acts and semantic structure. It respects Olympic news purposes and intent and Pragmatic Strategies for good pragmatic effect of the important role.Partâ…¢analyzes pragmatic styles and pragmatic features in news headlines,pragmatic styles mainly including expressive genre,objective genre and integrated genre; the news language reflects culture,initiative and purpose when used.Part IV: Two main categories of strategies in Olympic-related news are elaborated in this part: direct pragmatic strategies and indirect pragmatic strategies. Direct pragmatic strategies have the following manifestations: 1) Topic-commanding pragmatic strategies; 2) The short-and-long-term pragmatic strategies; 3) content strategies. Indirect pragmatic strategies include: 1) Discourse role-rotating strategies such as discourse performer as microphone, discourse performer-creator dual roleship, and relaying role of between discourse performer, creator, and bearer; 2) Discourse power implementation strategy.Part V analyzes the impacts of four pragmatic factors on the effects of Olympic news: The news genre, political and cultural context, and semantic cognition, and context allocation. Among them, news genre and cultural context are main factors affecting the outcomes of Olympic news. Partâ…¥retrospects on the study and summarizes the main findings concerning the pragmatic strategies in the Olympic news headlines. It also briefly discusses the theoretical and practical significances, and points out some inadequacies of the study. |
