A Study On The Development Of Panwang Festival Of Yao Nationality In The Development Of Estuary Border Tourism

There is a close relationship between festival and tourism.Tourism festival is to rely on a certain tourism resources,through the design of a rich,interesting,participatory series of festival activities to attract tourists to play,consumption,so as to promote the local economic development.National festivals are recognized and paid more and more attention because of their unique folk culture and customs.As a traditional national festival of Yao nationality,Panwang Festival has a long history and rich cultural connotation.Because of its unique border geographical location,Hekou Yao Shan Township also has more border characteristics.Hekou Yao Autonomous County borders Vietnam,with Yunnan Province going to Vietnam the most For convenient route,Yunnan Province radiation South Asia,Southeast Asia important channel,has played an important role in history,leaving more cultural sites.The area has plenty of tourist attractions,but most of the tourists stop briefly,using the estuary as a transit point,transporting a large number of tourists to Vietnam without being able to swim deep into the estuary.Through on-the-spot investigation and literature search,using the theory of boundary effect and national festival effect,aiming at the current situation of development of Panwang Festival and the advantageous conditions of border tourism in estuary,the festival culture of Yaoshan Township is put forward.The connection and combination of the national culture and the local scenic spots in the estuary put forward some thoughts and strategies for the Pan King Festival and the border tour.While protecting the traditional culture,it brings more economic benefits to the estuary border tourism.The main body of the paper mainly includes the following parts.The first part introduces the basic situation of tourism resources in field point,Estuary Yao Autonomous County,Yaoshan Township and Hekou County.The second part expounds the origin and concrete activity form of Panwang Festival,and analyzes the function and cultural connotation of Panwang Festival.The third part,according to the field investigation and visit during the personal Panwang Festival,analyzes the achievements and existing problems of Panwang Festival in the development of border tourism.The fourth part,according to the estuary Panwang Festival border tourism development status quo analysis and thinking.This paper puts forward four thoughts and countermeasures: deeply excavating the connotation of Yao culture and promoting the excerpt of Pan Wang.The depth and breadth of the operation;design the Sino-Vietnamese border tourism route,highlight the "border positive effect" during the Panwang Festival: establish the festival industry and brand awareness,develop festival related tourism products;Make full use of the construction of Panwang small town,improve the reception level,strengthen the comprehensive effect of the festival.