Collective Memory And Social Identity Construction Of "National Photo Album"

This article takes "National Photo Album" as the research object,discusses what kind of collective memory and social identity it constructs,and how to construct collective memory and social identity through discourse and vision.The memory of the industry is constructed through the descriptions of the laborers who work hard in all walks of life.The memory of life is constructed by describing the changes in the lives of the civilian population.The memory of war is constructed by telling the tenacious resistance of the Chinese military and civilians.The memory of literature and art is In the process of the hard work of the literary and art workers,the educational memory is constructed by describing the arduous struggle of the national education reform.The sports memory is constructed by telling the athletes from the zero medal to the current Olympic gold medal slam.The memory of reform and opening up was constructed by describing the bit by bit of progress that has taken place in China since 1978.Different groups have different representations of collective memory,but they can train group members through the inheritance and dissemination of collective memory,so that the group can continue and develop.That is to say,memory is the construction of the group to the past,the result of joint creation,not the synthesis of personal memory.The National Album reproduces collective memory and builds social identity through the collaboration and competition of elites and individuals.This article focuses on discourse analysis and visual rhetoric,and takes "National Photo Album" as the research object.From the discourse and image of "National Photo Album",this documentary is interpreted to interpret the collective memory and social identity constructed by it.Today’s beliefs,interests,and aspirations shape our beliefs about the past.In order to prevent memories from slowly dissipating in the haze of time,people need to participate in the commemoration ceremony with members of this era to reproduce the past.The documentary "National Photo Album" is a commemorative ceremony in the new media era.People participated in this ceremony through watching.Therefore,this study is to explore the situation of power cooperation and competition between elite media and individuals in this ritual,and the result of collaboration and competition.The past and current historical material pools of the group are either unremarkable,brilliant,or bleak,but they are preserved as resources for building collective memory and socialidentity.The difference lies in the length of time saved.From the "National Photo Album" viewing volume and the praise received,explore how to construct collective memory and social identity through discourse and visual images,and have some reference to the content of current documentary workers and documentaries.In addition,the introduction of visual rhetorical analysis in the method is also a new attempt in theoretical methods.