| With the sustained and rapid growth of China’s economy and the continuous improvement of people’s living standards,while traditional sightseeing tourism,new tourism formats closely related to modern lifestyles has emerged.China is a multi-ethnic and long-established cultural country.Developing tourism and developing cultural tourism are important means to protect and carry forward the culture of all ethnic groups in China.They can also bring economic benefits and enhance the visibility and influence of Chinese culture.At the same time,the traditional tourism development model can no longer to meet the tourism demand of the mass tourism era.The tourism industry has developed into the era of global tourism.The cultural tourism under the global tourism development model has become a natural and necessary choice for suitable regions.Market interaction,break regional,spatial and institutional barriers.creating barrier-free tourist areas,and realizing the all-round development of tourism economy are key points.This new tourism development concept and model can provide ideas and reference for the development of cultural tourism in Yanlongtu New District.The research area of this paper is the cultural tourism zone of Yanlongtu New District of Yanbian Korean Autonomous Prefecture,Jilin Province.Based on the global tourism theory,this paper studies the problems in the cultural tourism development of Yanlongtu New District and explores the development of cultural tourism in Yanlongtu New District.Firstly,based on the SWOT analysis of the cultural characteristics of Yanlongtu New District,summarized the strength,weakness,opportunities and threats of cultural tourism development in Yanlongtu New District,and the characteristics and existing problems of cultural tourism development in the new district Secondly,based on The analysis of cultural tourism development and the status of tourism resources in the new district are suitable for the cultural tourism development model of the new district,utilize the questionnaire survey method and quantitative analysis method,the survey and analysis of tourists’ satisfaction in the new district tourism are investigated and found the cultural tourism satisfaction of tourists in the new district.,influencing factors,integration that affect the cultural tourism development strategy of the new district.Finally,taking the core starting zone of Yanlongtu New District as a case,according to market trends,through the construction of cultural tourism core engine project to develop cultural tourism products with multiple experiences,design four-seasons global tourism route,create Korean cultural festivals,and develop cultural tourism products in the core starting areas.Based on the above research contents,this paper proposes the development strategy of cultural tourism in the new district,base on the development of cultural tourism in Yanlongtu New District,combined with the development of tourism in Yanlongtu New District,the general situation of natural environment,and the overview of humanistic environment,reference the outstanding domestic value-raising strategy,innovation-driven strategy,theme-led strategy,global tourism strategy,regional cooperation strategy,experience-protected development strategy and foreign development of cultural tourismand global tourist attractions,based on the concept of global tourism.put forward the cultural tourism development countermeasures with the characteristics of the new district of Yanlongtu from tourism standardization,improvement of infrastructure construction,global linkage development model,full resource integration,full industry integration,full service,full social participation,full The process guarantee and other aspects。... |
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