Advertising Design And Planning Practice Of Laoyang Laozi Culture Festival In Anhui Province

The Cultural Festival is a kind of tourism festival,and the "Anhui Guoyang Laozi Culture Festival" is a special kind of tourism product,accompanied by the positive effects of social groups,and has strong economic effects and cultural effects,which can be in a short time.The rapid improvement of the image and popularity of the venue is an important means of building a new era city card.However,the current situation is that there are few brand festivals with international influence in many existing tourism festivals.The "Anhui Guoyang Laozi Culture Festival" also has many problems such as small festival scale,low activity level and small social impact.The previous "Laozi Culture Festival" held in Guoyang County has not produced the long-lasting effect of promoting Laozi and Tao culture and promoting new social trends.How to establish a cultural festival brand image with Anhui Guoyang regional characteristics and system perfection,to shape the famous domestic Laozi culture festival brand,and to enhance the brand value of Anhui Guoyang Laozi Culture Festival is of great significance.This article starts with the concepts of festivals and advertising design elements,summarizes the current domestic cultural festivals with more mature development,and takes the Chinese Qufu International Confucius Cultural Festival as an example,and designs its logos and outdoor posters and roads.The advantages and disadvantages of Daoqi and other factors are analyzed and discussed.Through the specific analysis of the local festival brand image and the specific elements of festival advertising language,the paper summarizes the effective experience in advertising design and planning,explores innovative methods for local cultural festival advertising planning and how to deeply explore local characteristics.The method of forming a brand image,in order to provide positive and effective guidance or reference for the cultural propaganda department to develop scientific planning.This article will fully explore the design elements and humanistic atmosphere with the local characteristics of Guoyang County,Anhui Province,focusing on improving the shortcomings in the advertising design of the previous Guoyang Cultural Festival in Anhui,and creating a distinct culture belonging to the Anhui Guoyang Cultural Festival.The brand image of the festival enhances the interpretation and experience of the visitors to the festival brand of the Guoyang Laozi Culture Festival in Anhui,and combines the excellent traditional Tao culture with the fashion design of the new era,so that the advertising design of the Guoyang Culture Festival in Anhui has regional characteristics and cultural connotation.It can really promote the publicity and economic development of the local city image of Guoyang,Anhui.