An Analysis On Culture Communication Subject Of Characteristic Towns In Liaoning Province

In recent two years,characteristic towns are a unique and emerging thing in China.Characteristic towns have aroused wide attention and discussion from all walks of life in the society.The research object of this paper is characteristic towns of Liaoning Province.The research methods are literature research,field investigation and case analysis,etc.The theories of research include the theory of organizational communication and the related theories of cultural research.This paper analyzes various subjects of cultural communication of characteristic towns and main problems that these subjects face.The structure of the article includes 7 parts:Introduction;Literature review;The definition,types,significance of cultural communication;The scope and characteristics of communication subjects;The problem analysis of diversified cultural communication subjects;The influence of diversified cultural communication subjects on cultural communication of characteristic towns in Liaoning Province;Conclusion.In content,the article defines “ characteristic towns of Liaoning province”,“the culture of characteristic towns “ and “the propagator of culture”.Those towns basic belong to the administrative towns beyond country towns.The culture of characteristic towns includes material culture,such as,culture walls,cultural squares,propaganda posters,street signs,folk museums,village history exhibition hall,ect,and spiritual culture that can spread a certain moral,spiritual,or value,such as,policy document,planning formulation,festival activities,small town story.The cultural disseminators of characteristic towns include central,provincial,municipal,country and township government and relevant departments,mainstream media,cultural elites,residents of characteristic towns,entrepreneurs and so on.They have the characteristics of diversity,role duality and complex diversity of communication relationships.They shaped and constructed together the culture of characteristic towns from standard,artistic,cognitive and instrumental features in continuous interaction.