Study Of Yihua Film Company's Commercial Department Operation Pattern And Film Creation

In the ten years of production activities,Yihua film company has cultivated a group of excellent professionals for the Chinese film market.The directors Yue feng and Wang zilong,the actors Yuan Meiyun and Zhou Xuan were all discovered by Yihua company.A large number of "left-wing" progressive films shot in the early years made Yihua company become the vanguard of anti-imperialism and anti-feudalism in the film industry at that time,which played a positive role in the development of "left-wing" films in the 1930 s and provided valuable experience and lessons.The commercial and entertainment films shot in the later period are extremely rich in both quantity and type,which will facilitate the exploration of genre films in the Chinese film market.The combination of "left-wing" films,"soft films" and "island films" presents the perfect epitome of domestic films in the 1930 s.This paper discusses the production mode of Yihua company in different historical periods,and reveals the multicultural presentation of the films of Yihua company through specific films.In the end,this paper compares Yihua company with other film companies in the same period,and reveals the reasons why Yihua company could keep a good business condition in the 1930 s.The appendix summarizes the main personnel composition of Yihua company in different periods,and the internal personnel changes of the company can be seen clearly.