Report On The Startup Way Translation

Economic and trade English is a branch of ESP(English for Specific Purpose).Combining the expression characteristics of business English and general English,it has its linguistic characteristics in terms of vocabulary selection,sentence structure and verbal expression.Economic and trade English text,as an important practical style,also has strong specialty,which puts forward higher requirements for and challenges to the level of translators.This paper selects the first two chapters of The Startup Way.The book,written by Eric Ries,a well-known silicon valley entrepreneur and author,focuses on how large companies can use entrepreneurial technology to innovate and accelerate their growth.The author summarizes the entrepreneurial approach by creating a transformation map,which has certain guiding significance for the current operation and management of many start-up companies.This translation is a non-literary translation.In order to accurately convey the entrepreneurial experience and management methods of this book,the author chooses Nida's equivalent translation theory as the guidance,and on the basis of analyzing the characteristics of economic and trade language in this translation,introduces the source and practical significance of this translation.At the same time,each step of the translation process is analyzed.And through the way of summarizing,the paper analyzes the key cases of translation and puts forward the corresponding translation strategies.Finally,the translation events are summarized.In the process of translation,the author clarifies the purpose of translation,expresses the intention of the original text as much as possible,and completes the translation of economic and business English,so as to provide some reference for the target readers and achieve the purpose of communication.