| As everyone knows the Internet enterprise is different from the traditional enterprise, the traditional enterprise with customers face to face communication more convenient. With the rapid development of enterprises, JD.COM strong need for a celebrity. The fit and finish of this endorsement task is a loyal, agile, happy metal dog JOY.In this paper JD.COM work in three years of hands-on work case, what is the company was born in JD.COM tenth years of cartoon image, cartoon image of the JD.COM company the importance and necessity of. Process of creating this puppy to scratch, never known to be accepted by the consumers, but also by the promotion of internal staff favorite. Discusses the promotion in the cartoon image of how to make the JOY will change as the customer experience points, JD.COM how through the JOY, through a variety of other JOY, reflects the JD.COM network service humanization, more show the network world is no longer the only cold Webpage experience, and there is a humanized service attitude of the world, network service has been filled with warm and considerate. Designers and marketing through JOY to increase more expression, modeling, action design for extended JOY affinity.The study authors say:e-commerce intersect drive industry still belongs to the emerging industry, Internet Co, cartoon image to promote the little research. I very much hope to share my working process, I hope that my research can help to other e-commerce enterprises in the design and promotion of cartoon image, to enhance the role of brand image. |
