The Shopwindow Exhibition Design Of Brand Latest Fashion Under Consumption Psychology

With the progress of society, business competition is increasing year by year. Apparelindustry is one of people’s livelihood industries, whose brand awareness and buildingbrand ability have significantly improved. Windows as the clothing sales terminal hasalways played an important role as a bridge, which maintains the relationship among brand,fashion and consumers. Therefore, in order to ensure that consumers can keep therelationship and loyalty to a brand, windows is the most important way to strengthen andpromote the attention of the consumers to the trusted brand. The window is amultidisciplinary design. The current research on window is based on space designpredominantly, the understanding on fashion and brand culture background are rarelyinvolved, especially in China. Therefore, the brand awareness of the window should bestrengthened.The design soul and the main design points are studied in this paper through therelationship between windows and brand and the relationship between windows andconsumers. The study focuses on how to communicate to customers effectively, improvethe recognition of a brand, and strengthen the brand image. How to communicate tocustomers effectively and successfully shaping the brand image is the core content of thispaper. The basis of how to communicate to customers effectively and successfully shapingthe brand image is the research purpose and orientations. The reference of semiotics andcognitive psychology theory and the common design essentials from the analysis ofdifferent types of fashion windows is the innovation of this paper. And how to make thecommon design essentials used in the design of the windows is the achievement of thepaper. With the feedback from practical applications, we can prove the practical value ofthis paper.In this paper, we discuss how to look for a design methodology through combiningthe case analysis with the semiotics and cognitive psychology theory, which can help us tofind the directional, common formal beauty rule of the windows design. On the other hand,as a part of brand image, windows need to affect the shaping of brand image, strengthenthe extended sense of windows from the communication perspective. And with the help ofdigital and network, the brand communication can be all-directional and Attractive.In drawing a relevance theory of semiotics and cognitive psychology, the knowledge of dot.line. surface. Material.senseperceptions and associative recall are used in thewindows design. This can help to point out the main innovations about this paper-“lookingfor similarity for design”. Innovations are listed in table form, so as to find and update. Inthe part of relationship between brand image and windows, brand culture, emotion andfashion design are the key points in the design of the window, which need to bedisseminated by windows, and need to be borrowed by networked model ofcommunication.The form of informations deliver in shopwindow design based on different types offashions, which summarized through combining the case analysis with the semiotics andcognitive psychology theory, have significant practical value for the windows design andcommunication.