On Cultural Transformation Of Chinese Picture-story Book Based On Image-Text Relations

In view of the decline of traditional picture-story book and the rise of manga and picture book since the 1980s,this paper explored the cultural transformation from picture-story book to manga and picture book based on the image-text relations.Apart from considering the external conditions and opportunities for the cultural transformation,this study also carried out an in-depth analysis of the internal factors for such cultural transformation by introducing the perspective of spatial narrative.First of all,this paper applied Bourdieu’s field theory for an overall consideration of traditional picture-story book in specific cultural context,and analysis the significant impact to the development of traditional picture-story book from predominant ideological form of society that under the field struggle,which laid a foundation for exploring the external conditions of cultural transformation in the later chapter.Then,The analysis and summaries about basic image-text relations of traditional picture-story book reveals the changing trends of cultural values in the 1ate-stage development,and based on that thesis uncovered the external conditions for cultural transformation from picture-story book to manga and picture book,which is popular culture introduced the age of image under the transformation of cultural context and social patterns,and the variation of aesthetic tastes of the general public under the consumer awareness in market economy.With the fourth chapter as key focus of the paper,the perspective of "spatial narrative" began introduced to detailed comparative study of the image-text relation between traditional picture-story book and manga and picture book,hence found out divergence in their image narrative logic and image narrative strategy caused by the differences of image-text structure can be recognized,and thus also formed a disparate reading experience and aesthetic feelings.The image narrative ability of Manga and picture books are more powerful and both of their value proposition of ideology forms also more in line with the public sight of the consumer concept and aesthetic taste,which are internal causes and exactly root cause for the cultural transformation of traditional picture-story book.This thesis then summarized the new cultural values presented by the modern transformation of traditional picture-story book and revealed the divergence of image narrative value proposition about traditional picture-story book,which exactly are the imagistic narrative characteristics of manga and picture book in the multicultural society.The comparative study of plain image narrative mode of non-text manga and picture book also reflect the significance of uniformity between the image-text relation and its formal functions.Finally,based on the previous analysis,review and prospect of picture-story book as an artistic form were made from the public aesthetic perspective.Through discovering the breakthrough point from traditional culture to modern culture,we aware of the importance of root-seeking consciousness and recurrence of aesthetic consciousness.Thus we expect original domestic manga and picture book could serve as new embodiments and media to pass on the quintessence of traditional picture-story book,at the same time,with national traditions as the root and cultural core,original domestic manga and picture book can find its position in domestic and international markets in the context of cultural globalization.