Explore The Moral Decision Of College Students Under The Background Of Network Public Opinion

In the Age of Big Data,applying network media to know mass information has become a part of modern human life.Being the newborn of the times,the Internet has become an important channel for college students.to learn and entertain.College students have great sensitivity to new things.As the main application groups of the network,they are undoubtedly affected by the great influence of the network.Therefore,it is of great significance to explore the cognition and behavior of College Students under the background of network public opinion in the present network technology.Based on the real Internet public opinion incident of "Shandong insulting mother murder case",this study uses empirical research to explore the influence of subjective and objective factors on College Students’ moral decision making under the network public opinion information.In total,it is divided into three studies.The first is to discuss the influence of the information conditions of network public opinion on the moral decision of college students.The second revealed that in the context of network public opinion,implicit attitude and cognitive needs influence on moral decision-making of college students.Through the public opinion information,self words and words of others to contact,they know the attitude deviation caused by the substitution of self and the relationship and effect of need for cognition and moral decision-making.Research three,to explore the network public opinion under the background of interaction between subject and object factors influence on ethical decision making.The results of the experiment show that:(1)Whether the Internet public opinion information is mixed or presented separately,it will not affect the result of moral decision.(2)The number of Internet public opinion has a significant impact on moral decision making.The number of innocent public opinion information is more than that of guilt.College students are more inclined to be innocent.(3)There is a widespread implicit attitude bias in college students’ Internet public opinion events.College students are more likely to associate self words with innocence.(4)Under the background of Internet public opinion,there is a significant negative correlation between the implicit attitude of the college students and the cognitive needs and the moral decision.There is a significant positive correlation between cognitive needs and moral decisions.(5)Implicit attitude plays a mediating role in cognitive attitude and moral decision,and cognition needs to indirectly influence individual moral judgment through implicit attitude.(6)The interaction between cognitive needs and network public opinion presentation is not significant.Whether high cognitive needs college students or low cognitive needs college students,under the guidance of online public opinion information presentation or mixed presentation,they will not affect moral decision making.(7)The interaction between cognitive needs and presentation types is significant.In the case of guilty guilty of more than the number of number of presents under high cognitive subjects because there will need more thinking and performance than the low need for cognition is thus more inclined to practice law,guilty verdict.