Image Communication And Value Construction Of Chinese Filial Piety Culture

The filial piety is the first,the filial piety culture is the most important traditional ethical virtue in China,and it is the spiritual foundation of the relationship between traditional Chinese society and traditional ethics.Filial piety culture has an important influence on blood ethics,social ethics and political ethics,and plays an important role in the formation of Chinese outstanding moral quality.However,with the transformation of society,people’s values have undergone tremendous changes,and there have been phenomena of moral decline,loss of faith,indifference of filial piety,and the prevalence of money worship,hedonism,and individualism.Therefore,it is necessary and urgent to carry forward the filial piety culture and construct the correct core values.The “Looking for the Most Beautiful and Filial Youth” awards ceremony is part of the“Looking for the Most Beautiful”series of large-scale public welfare activities organized by CCTV.Since 2013,we have been looking for the most beautiful and filial youth in the country every year,and then selected the ten most beautiful and filial youths for commendation.The ceremony has been widely watched and praised for 6years.The “Finding the Most Beautiful and Filial Youth” award ceremony,showing the filial piety of the most beautiful and filial youth,and spreading the positive energy of the society through the concise expression of beautiful image language,emotional and narrative narrative style,and unique and vivid character image creation.It also brings a heartfelt shock to people.The “Finding the Most Beautiful and Filial Youth” award ceremony itself is a large-scale ceremony with strong communication effects and influence.It adopts a "three-stage" ritual structure,which is full of childlike stage design,creates a warm atmosphere,highlights the bright colors of hope,and conveys the symbolic meanings and the values contained in the ritual space to the audience.Respondingto the theme of the ceremony,but also strengthening people’s emotional identity.Filial piety is the traditional virtue of the Chinese nation.It has an important constructive role in the spread of "the most beautiful and filial youth" in terms of moral education value,emotional value,and motivational value.It can become a psychological force to effectively resolve moral anxiety,and also to improve social atmosphere and promote The core values of socialism play an important role in promoting.