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On The Artistic Presentation Of Marine Animal Patterns

Posted on:2020-11-22Degree:MasterType:Thesis
Country:ChinaCandidate:X R ZhengFull Text:PDF
GTID:2405330575488016Subject:Art and design
Abstract/Summary:PDF Full Text Request
In the process of the development of modern art,artists are attracted by the inherent temperament contained in the tattoos of various marine animals.They use various ways of expression and techniques to create art.This paper makes a concrete analysis of the cultural and historical connotations of marine animal patterns,different color characteristics and how to improve and apply them.It explores the artistic features of marine animal patterns,illustrates them with different artistic forms and principles,and recreates them with the principles of brand design.Finally,according to the analysis,we design our own brand products with unique visual image and marine culture.This paper collects a large amount of data by inquiring the related literature and books of marine animals,and makes a full preparation for the application of marine animal patterns in brand design.In the first chapter,the introduction part first explains the purpose and background of this study,compares the development status at home and abroad,and highlights the value of this study from a macro perspective.Secondly,it elaborates the research ideas and methods of this topic.In the second chapter,it mainly analyses how the artistic patterns of marine animals evolve and develop in the long history.Firstly,it elaborates the concept and cultural connotation of the patterns of marine animals,and finds out what can be used for reference.Finally,the importance of marine animal pattern in brand design is analyzed from the reproduction mode of marine animal pattern in brand design.Chapter 3 elaborates the artistic expression of marine animal pattern in the self-designed "free and comfortable" brand,compares the problems of related products in the market,and discusses how to improve and analyze the "free and comfortable" brand.Chapter 4,mainly outlines how to apply marine animal patterns to brand products,briefly describes the brand’s audience positioning,derivatives development and practical application of related products;Chapter 5,summarizes and prospects the development prospects of marine animal patterns.
Keywords/Search Tags:Marine animal, Pattern, Brand design, Artistry
PDF Full Text Request
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