Research On The Design And Application Of The Tourism Cultural And Creative Brand Of "Beast Hunting"

With the increasing importance of the country on the cultural industry,through the development and revitalization of the cultural tourism industry,the cultural resources on the ancient Silk Road will be fully explored and utilized,and the development of regional cultural and creative industries will be expanded,so that more people can understand the ancient Silk Road.The cultural heritage on the road has become the goal of current development.As a product of cultural exchanges between the East and the West,Xinjiang’s Qiuci mural art has many vivid and exquisite images of animals in its murals.The animal paintings in the Qiuci murals are an important part of the Qiuci culture.This article redesigns by extracting the animal paintings and animal images in the Qiuci mural art,summarizes the animal elements,and makes full use of them through the secondary design.A series of visual designs are carried out in the tourism cultural and creative brand of "Beast Hunting Qiuci",which not only conveys the artistic connotation of animal paintings in the murals of Qiuci,but also better spreads the culture of Qiuci.Therefore,the author hopes that through this design,with the support of culture,through modern art techniques and creative design,the mutual transformation between Qiuci culture and modern design will be finally realized,and a tourism cultural and creative brand that can reflect the regional characteristics of Xinjiang will be designed.Consumers can feel the charm of Xinjiang Qiuci culture,thereby expanding the spread of Xinjiang Qiuci culture,enhancing regional cultural confidence,and promoting the development of Xinjiang regional tourism.