Research On The Branding Development Status Quo Of Chinese Art Market

Recently,the international political situation is on a overall stable way,the world economy has been growing steadily,and the cultural construction from various countries has been gradually returning to a new era,the cultural integration from all kind of ethnic groups has become increasingly close,which provides a macro development condition for Chinese Art Market.As a new topic,the research has been of great value and practical significance.It has increasingly become a new direction of research in art field.Therefore,what kind of existing issues it is facing,how to analyze them?whether "branding" is one of the new directions for the future development of Chinese Art Market?what kind of development suggestions should be proposed?The thesis is divided into five chapters.The first chapter explains the concepts of development and relationship between Art Market and Art Market Brand.Chapter two based on the characteristics and existing issues,concludes the inevitability of branding development.As a case study,chapter three lists typical cases of Branding Development of Chinese Art Market.Chapter four analyzes the Branding Development Status Quo through macro and micro aspects by using PEST Analysis and SCP Analysis.Chapter Five puts forward some feasible suggestions on the Branding Development of Chinese Art Market.While the Chinese Art Market Branding develops in a labelling,diversified,systematic and multifield way as well as the research purpose on the non-brand awareness,non-stimulation ability,inaccurate branding position,vague marketing concept and non-advancement feedback evaluation ect.For macro strategy,governments should promote social and cultural developing as a leading role,strengthen the Art Market mechanism and management construction to promote multifield cooperation of the Art Market.For micro strategy,design brand recognition,promote brand quality,stimulate brand innovation,perfect brand marketing,and establish brand evaluation.