Research On The Branding And Popularization Model Of Cuju Culture Brand In

Cuju, which is one of the four great cultural brands, is thewitness of city cultural brand, combined Linzi’s native culture and internationalization.Developing and spreading the cultural brand of Cuju is the times request of buildingthe Linzi City, and inevitable trend of its development. Based on this point, spreadingCuju cultural brand is important. Through tapping its culture, proving its origins,strengthening building the city brand of Cuju’s origin and expanding its influence, thispaper wants to make people have radicalized opinion on Cuju’s cultural brand and itsculture. Organizing all kinds of activities and spreading its knowledge is to formperceptions about Cuju cultural brand and to build the theoretical value, historicalvalue, realistic value and cultural value of Cuju’s cultural brand.Linzi City must develop its city image based on the essence and spread its culture.Based on this point, the paper analyzes the background of development and formingof Cuju’s cultural brand through the methods of documents and Delphi technique anddiscusses the communicating strategies and the problems combining the particularcase...