Study On Digital Media Design In Traditional Cultural And Educational Production

As an ancient civilization,China has rich resources of traditional culture,put the line of sight to today,the traditional cultural resources is not only the construction of the foundations of China’s "soft power",but also realize the great rejuvenation of the Chinese nation one of power source.With the progress of science and technology and the development of economy,the traditional cultural resources of "alive" has been more and more inseparable from the "number" and "creative" the two key words,whether the inheritance of cultural heritage,or the development of related derivatives,and digital creative is closely linked.Secondly,through investigation,it is found that there are many kinds of works combining digital media and traditional culture in the domestic and foreign markets,and the relevant technologies are more colorful and new.How to find the appropriate technology and visual style in this vast ocean of scattered works is the key point that designers need to pay attention to.At the same time,there are many works that have been put on the market,some of which have been handed down with great influence,and some of them are short pieces that are full of sorrow.How to take its essence to go its dregs,good IP firmly grasp,the best use of things,is also the part that the designer needs to focus on.To sum up,traditional culture is the soul of a nation and the blood,and other single nation culture,Chinese traditional culture has the rich characteristics of race,rich culture,rich time.However,under the impact of globalization and market economy,the inheritance and innovation of traditional culture have been challenged as never before.Digital media design broke the inherent rules of the spread of the traditional culture and art,art exchange platform for the user,fully guide users to use visual,auditory sensory abilities to realize the spread of traditional culture,high quality,and extends the traditional culture of the new living space,accelerate the popularity of traditional culture and education progress and enrich the traditional method to the spread of culture,is more conducive to the inheritance and innovation of traditional culture.