The Impact Of Movie Release On The Box Office In China

It is not only possible to improve that degree of the film ’s knowledge in the audience,but also to increase the amount of film in the cinema,so its success can be somewhat to the height of the movie box.In view of this,what factors of film distribution will affect the box office of the film is worth exploring in depth.This study verifies the film distribution factors on the film market in our country the influence of the total box office film,selected the 2015 and 2016 released 110 films in our country as the research sample,combined with lots of research of scholars both at home and abroad and the actual situation of China’s film market,could be divided into the proportion of premiere films released,baidu search index,number of the official weibo,number of articles published on WeChat public platform,to participate in the distribution of traditional issuers,whether to have online sales platform to participate in the distribution,schedule a total of seven factors were studied.In order to research the rigorous and precise,introducing director,star,film type three factors as regulating variable model are analyzed.It was found that factors such as the proportion of premiere films released,baidu search index,and the number of followers on official weibo would have a significant impact on the box office of the film.The adjustment variables of directors,comedy and love dramas would have a significant impact on the box office of the film,while only the interaction between the director and independent variables would affect the total box office of the film.On the basis of the research conclusion,it is combined with the properties of the film industry itself to put forward relevant Suggestions on how to make the film distribution better.