The Research On Issue Innovation Of Popular Science Film In The New Media Age

Before the media popularization of television,film property of science popularization constrained by its authority,art,knowledge sets in one,by the government and the recognition and welcome of the general public,on the popularization of scientific knowledge and promoting citizens’ scientific literacy also plays an irreplaceable role.In recent years,with the development of market economy,media forms of rich,the audience’s reading habits change,through the scientific popularization way more and more difficult in dissemination of scientific knowledge.Especially the trend in the 1990 s television confluence,a lot of popular science manufacturers into the channels,science popularization release quantity reduced year by year,the way and the method of discussion is less and less.The development of new media has two sides to the distribution of scientific popularization.The huge impact of the spread of science and technology has brought unprecedented opportunities.Though,popular science production unit to explore distribution mode,trying to maximize function of science popularization slices,and gradually formed a set of new distribution pattern,but this exploration but because has not really combined with the feature of era of new media,still can not adapt to the requirements of the new media era.Now the issue of science popularization piece has many problems,mainly displays in the new media distribution has not yet formed a clear profit source,marketing concept does not match with the new media communication modes,the film copyright violations,etc.,the existence of these problems make slightly better risk facing elimination of science popularization again.Therefore,only with the new media era as the background,the issue of exploring a suitable for popular science road,actively build new media comprehensive marketing layout,building the courtyard outside the wire distribution channels,and strengthening the protection of the copyright consciousness,talent introduction of new media,can give full play to the science popularization value.Gradually along with the science popularization of issuers to explore,in the era of new media audience viewing habits change,to the improvement of the film under the influence of factors such as,mobile media,team specialization and marketization of pattern will be the direction for the future of science popularization piece issue.