On The Visual Construction Of Wuzhen Film And Television Image

When engaging in the visual construction of regional film and television images,we must pay attention to the construction context of the continuous innovation and development of technology in the current social field,the visual consumption of culture brought by the transformation from traditional society to consumer society,and the unlimited enlargement of users’ demand for reading pictures in the visual era.Only by focusing on practical shaping and expression can we have a good start in the visual construction of film and television images in the whole region.As one of the six ancient towns in the south of the Yangtze River,Wuzhen not only shows the hydrological features of its ancient town to the outside audiences,but also shows us the living atmosphere and humanistic atmosphere of the local people.The three-dimensional and multi-dimensional image construction not only intuitively demonstrates Wuzhen’s water village style with Jiangnan characteristics from the visual pictures of the relevant film and television works,but also enables the audience to deeply understand Wuzhen’s humanistic feelings and ancient charm of Jiangnan from the plot promotion of the film and television works,and to further feel Wuzhen’s strong flavor at the humanistic level.This process of film and television image construction is of typical significance to the shaping of Wuzhen’s visual image.The formation of Wuzhen’s film and television image is reflected in its visual construction model,which is a process of continuous development and change.In the future,the visual construction of Wuzhen’s film and television image,whether it is technological innovation or deep cultivation of local connotation,can not avoid the development context of "globalization".As a kind of local cultural activity in the field of culture,if the construction and dissemination of Wuzhen’s film and television image wants to compete strongly with other regions’ film and television images in the future "global war",it requires all parties concerned to broaden their horizons in the visual construction of Wuzhen’s film and television image,to reflect on their current situation in time and to actively seek innovative breakthroughs in accordance with the successful practices of others,in order to achieve greater attention and influence of Wuzhen’s film and television image in the existing market.