Design And Application Of Visual Image Of Chongqing Huiai Parent Service Association For Mental Handicapped Persons

Chongqing Hui Ai Parent Service Association for Mental Handicapped Persons is an exclusive non-profit public welfare organization for parents to organize their work.It pays attention to and supports mental handicapped persons and their families throughout their lives,safeguards their basic rights and interests,studies and provides parents' demand data,industry service data and policy reference data,and introduces and promotes leading authorities and specialists in the industry.Industry knowledge and technology,promote industry development.Through interviews and actual investigations with the leaders of the association,the author understands that although there are some visual designs in Chongqing Huiai Parent Service Association for Mentally Handicapped Persons,they are too scattered and lack the application part of the system.As the most direct communication bridge between the association and the audience,the visual image design of the association is particularly important,and is also the most intuitive feeling of the audience to the association culture.Chongqing Hui Ai Parent Service Association for Mentally Handicapped Persons needs visual image design,and carries out design and application research.This article mainly aims at Chongqing Hui Ai Parent Service Association for Mentally Handicapped Persons to study VI(Visual Identity)design with public welfare visual image as the leading factor.From the design orientation of public welfare organizations,personality culture to the establishment of VI visual identification system,according to the analysis of the visual image design of public welfare organizations at home and abroad,it finds that the visual image design of public welfare organizations at home and abroad is worth learning and needing.In order to improve the design of public welfare organizations,this paper summarizes the principles of the design of public welfare organizations,sums up the graphics and colours that are in line with the Hui Ai Mental Handicapped Persons' Association of Chongqing,and analyses the current background and characteristics of the association.Through many investigations of the association and the analysis of relevant literature,this paper summarizes the design orientation of the association,and designs a complete,implementable and public-oriented set for it.Visual image of organizational characteristics.Through this research on the visual image design of Chongqing Hui Ai Mental Handicapped Parents' Service Association,I hope it can help the public welfare organizations to infect the audience,and make the audience understand the mentally handicapped more widely.Standard visual image design can also mobilize the enthusiasm and participation of members of the association and standardize the work behavior of staff and volunteers.