Construction And Design Promotion Of Public Welfare Brand Under Service Design Thinking Research On

2008 is a special year for China's public welfare undertakings,before the Chinese public welfare undertakings mainly rely on the power of the government,Wenchuan earthquake,the public's public awareness and enthusiasm to be greatly improved,a large number of private organizations and play More and more important role.In recent years,China's public welfare has gradually entered a relatively stable stage of development,with the brand concept has been gradually applied in the field of public welfare,many public welfare brands and therefore strengthen the brand building and design promotion trend.At present,most of the research on domestic needle brand is carried out from the disciplines of sociology,marketing and communication.From the point of view of design,most of the research on public brand is the thinking and method of conventional brand design.Other interdisciplinary,cross-cutting angles are relatively few studies.The author of the three years through the brand design in-depth study and in the information design,service design and other areas of design thinking and methods to expand research,consciously service design-related concepts,methods,tools and existing brand building and design promotion This paper analyzes and understands the connotation and extension of the construction of public welfare brand and the design of public welfare brand,and explores the construction and design promotion of public welfare brand through concrete design practice.The full text is explored through five chapters:The first chapter introduces the background of this research,the research status quo at home and abroad,the research purpose and method,the difficulty and the innovation,and explains the importance and necessity of this research.The second chapter explains the basic concept and research scope of public welfare brand,discusses the general method of the construction of public welfare brand and the general method of design promotion,and summarizes the current situation and problems of the construction and design promotion of public service brand in China.The third chapter analyzes the possibility and necessity of the service design application in the construction and design promotion of the public service brand through the interpretation of the relationship between the service design and the public service brand,and the service design thinking and method to the sunshine care center of the disabled Detailed analysis of research and summary of the problem for the center of public service brand design and design to promote the search and establish a more directional design basis.The fourth chapter is based on the concrete and special problems found in the service design thinking to the sunshine care center of the disabled,and carries on the construction idea and the design practice of the center public welfare brand.The fifth chapter summarizes and prospects the subject.