Design Practice Of Chopra Food Brand

This article takes the food brand Chopra as the research object,takes the market consumption as the leading,develops the design from the packaging form and the visual design.The purpose of this topic is to explore how to combine the unique shape of the cupcake with the photography technology,the creative packaging design,the web design and so on,so as to establish a complete vision for the brand.System.Through market research,we find that more and more people pursue internet-famous brands.In view of this trend,this paper will focus on the design of the Internet Red brand practice.The main content: first,the use of comparative research techniques,given brand story,brand concept and planning activities.Second,brand visual design,including brand logo design,visual elements,logo application.Third,brand packaging design,including packaging style,ductile packaging design and brand future expectations.In the affluent society,consumers begin to pursue higher spiritual content after meeting the basic functional needs,and this kind of spiritual pursuit is due to the desire for brand emotion to some extent.After designing the visual image of the brand and implementing the first event,Chopra cupcake reached the expected brand climax and became a popular brand,and boarded the "eat,drink,play most Wuhan" food push platform.So that the brand can resonate with the consumer,arousing the consumer’s strong desire for the brand,thus determining the brand line.This article through the design practice,pursues the Chopra brand system to do better.In packaging design,focus on the pursuit of more creative brand packaging,in order to increase interaction with consumers.Through a more interesting marketing campaign,more consumers fall in love with the cupcake.Chopra brand design efforts to start from the art taste,thereby showing more artistic charm.