“Benefits” Pet Food Brand Visual Identity Design

In today’s highly developed economy and rising living standards,the importance that Chinese people place on their pets is increasing day by day.As pets become more and more important,the market related to pets is also growing.Various pet products,foods and services are being improved to meet the needs of customers.In this environment,pet food in China is growing rapidly while also facing increasing competition between brands.When it comes to pet food branding,it is not enough to rely solely on products to compete in the market.To improve the economic efficiency of enterprises,it is necessary to strengthen the brand image of pet food.A good brand image enhances the ability of pet products to compete in the marketplace and improves consumer acceptance.At the same time,China’s e-commerce market is constantly evolving and improving.With the continuous improvement of online shopping and the development of corporate brands,a new wave of e-commerce will sweep the world.To establish a good brand image in e-commerce platforms,excellent brand visual identity design is essential.In this paper,we discuss the visual identity design of pet food brands and e-commerce platforms,starting with the pet food brand "Benefits".The current state of pet food branding in the new media environment is analyzed,and future trends are predicted.Based on these analyses,a visual identity design study was carried out,focusing on the brand "Benefits".Based on a specific analysis of the traditional visual identity of the brand in terms of logo,fonts,colors,packaging and the interface of the e-commerce platform,promotional posters and shipping packaging,the design of the overall visual identity of the "Benefits" brand was carried out,taking into account successful cases in the same category,in order to reflect the unmistakable uniqueness of the brand and improve its economic benefits.It is also a good example for similar pet food brands to draw on for future visual design and promotion,thus promoting innovation and development in the visual identity of pet food brands.