| Tencent company development WeChat in January 2011,as a instant messaging software,has been gradually in gradually beyond weibo,QQ,and other applications,with its powerful user groups,is now more than one billion people in the use of mobile phone application.This article combines the semiotics,pragmatics and rhetoric related theory,using literature analysis,corpus investigation and comparative study method for micro letter made a comprehensive and objective analysis,to explore the reasons for the success of micro letter.This study first describes WeChat session of language symbols and non-linguistic symbols do the sorting,secondly to WeChat session of pragmatic,summarized the characteristics and style characteristics,and then to the circle of friends of the pragmatic subject,pragmatic type,and discusses the pragmatic purpose,the classification of the platform to the public,the public number title text rhetoric,news push pragmatic features and pragmatic purpose made a detailed analysis.This study hopes to further promote the improvement and development of WeChat and other network media systems.This paper consists of five parts:Chapter 1,introduction.The reasons of the topic selection are discussed in the first place,and the recent research status is summarized.The research objective,significance,significance and research methods are also introduced.Chapter two,the pragmatic symbol type of WeChat.By referring to saussure's classification,the author also divides the symbols in WeChat into two categories:linguistic and non-linguistic.WeChat session is given priority to with language,but because of the network technology of the generated such as emoticons,photos,video and other nonverbal symbols are also involved in the WeChat session,make communication more quick,abundant and image.Through the collaborativeparticipation of multiple symbols,information and meaning can more accurately express the conversational meaning and achieve the purpose of effective conversation.In chapter 3,the research on the discourse use of WeChat.Internet conversation is a new kind of speech interaction behavior that comes with the development of Internet.When chatting with WeChat,we should also consider the pragmatic principles.In addition,due to the special network communication environment,WeChat conversation has its own stylistic features,which are different from face-to-face communication in terms of voice,vocabulary,grammar and rhetoric.Chapter four: pragmatic features of WeChat friend circle.The author elucidates the pragmatic subject,pragmatic strategy and pragmatic purpose of WeChat circle of friends.According to the theory of strong and weak relations,the pragmatic subjects in the circle of friends also have the distinction of strong and weak.The selection of the nickname of WeChat in the circle of friends should also take into account the characteristics of syllables,structure,rhetoric and culture,which can be combined to make a deep understanding of the pragmatic purpose of the circle of friends.Chapter 5: the pragmatic features of WeChat public platform.WeChat public platform has gradually grown into the most powerful service platform,including service number,subscription number,enterprise number and small program.In the subscription account,the five most popular types of attention are culture,emotion,current affairs,entertainment and education.By analyzing the articles published by these public accounts,we can find that the editing of their text titles has a great influence on both the public accounts and users. |
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