Research On ZH Culture Communication Co.,LTD.Compete Strategy

The western countries drive through the two wheels of science and culture to lead the progress of mankind.Based on the science of fantasy literature,video games and other industries have become the peak of cultural industry in western countries.In recent years,CiXin Liu,JingFang Hao has won the Hugo award successively,which marks the world's highest stage of science fiction,and Chinese science fiction has ushered in its own golden age.Meanwhile,American sci-fi blockbusters have swept through China's box office,and the Chinese are increasingly calling for the early birth of China's homegrown sci-fi blockbusters.While China's film and television industry has not been industrialized,it is hard to support the healthy and sustainable development of science fiction industry.At present,the market have very high expectation to science fiction,especially domestic sci-fi movies make Chinese people full of expectation,but companies in this industry is deeply resources shortage,imperfect industry chain,enterprises face the competition environment and the ecological environment is very evil.In this situation,science.fiction film enterprises need to establish a clear competitive strategy to improve their core competitiveness.Paper to ZH culture communication co.,LTD.,as the research object,a detailed analysis of the ZH culture communication co.,LTD.,the development of the status quo,through the analysis of the status quo of the company carried on the thorough analysis of the problems in the development process;Using the:tools of strategic analysis,to the company's macro environment and microcosmic environment are analyzed,based on the current main problems of constructing the corresponding product strategy,core product strategy,technology strategy,market strategy.and relevant competitive strategy,and put forward the perfect leadership mechanism,the establishment of a science fiction full industrial chain platform security mechanism,establish and improve the talent security team and other measures to ensure the smooth implementation of competition strategy of the company,for the further development of ZH culture dissemination co.,LTD.Offers a perfect set of operational strategy.