Research On Marketing Strategy Of Anne Tonger Photo Studio Based On O2O Platform

With the rapid development of the social economy and the improvement of people’s living standards,the Chinese people’s consumption concept has been greatly changed.Parents are paying more and more attention to the healthy and happy growth of their children.Under this situation,the children’s photography industry,which focuses on recording the growth of children,is booming in China.On the other hand,with the popularity of the Internet,the rise of the O2 O marketing model,because of its unique functions of connecting online and offline,is favored by people for its convenience and immediacy,and people’s consumption patterns have also followed.huge change.Faced with the increasingly competitive children’s photography market,dazzling promotion methods,the increase of children’s photography institutions,and the emergence of emerging consumer channels,it takes a lot of effort to gain a foothold in the children’s photography industry.Then it is very important to analyze the children’s photography market environment and combine the new O2 O marketing model to find marketing methods and find a marketing strategy suitable for your own business.On the basis of summarizing domestic and foreign research on marketing strategies and O2 O models,this article finds out the current marketing problems and finds out in the photography industry by analyzing the internal and external marketing environment and existing marketing strategies of Anne Childhood Photo Gallery.Opportunities and threats exist,and in combination with the analysis of target customers,the overall O2 O architecture is designed,and marketing strategies based on the O2 O model are formulated for the Annie Child Photo Studio to help Annie Child Photo Studio enhance its marketing capabilities and expand market share.It also puts forward a guarantee plan for the formulated marketing strategy to ensure the implementation on the ground.At the same time,the research results of this article also provide reference for other domestic art photography companies in the process of formulating marketing strategies.