| IP film and TV series is the most sought after form in today’s film and TV market.Due to its good development prospects and economic benefits,many companies have bought popular IP copyrights for filming,and have been loved by audiences and original fans.The key to the success of it lies in the propaganda team behind it,and the establishment of a complete set of propaganda processes to standardize the propaganda team becomes extremely important.However,before the film and TV play is not completed,the publicity team published the largest amount of publicity materials is both graphic design.IP film is a brand,creative team is the main composition of the brand part of the entire contents of this brand are in need of publicity campaign to increase attention,how will the propaganda effect to achieve the optimization,so that more viewers initiative for their consumption,we need to design its luster.In this paper,through the analysis of the five chapter summary,firstly expounds the writing background and current research status are analyzed,indicates that it is necessary to research;after the reasonable definition of generalization,the rise and development of the IP film and TV series were briefly,established the it propaganda architecture,demonstrate the significance construction;then introduce the plane form of propaganda,respectively,combined with case shows the design method and plane advertising delivery channels,through the above the development trend in the future.Through the above study,it summarizes the role of visual communication in the publicity of the brand concept of IP film and TV series.Through the discussion,I think a set of perfect propaganda structure and the full combination of high quality plane propaganda works can make it more attention.I hope this paper can improve the industry propaganda structure in the IP film and TV series popular upsurge in the establishment of this research gap and visual communication professional interaction,which has just entered this industry a new theory as a reference,and for the TV drama industry the development of a power. |
