“Lawoo”spicy Sauce To Brand Series Of Visual Image Design And Application Research

The sustainable and healthy development of economy and society today, more and more enterprises will face a broader market competition, and create a successful enterprise brand vision image is the precondition of living every enterprise in the modern era. The establishment of a good brand visual image not only contribute to the sustainable development of the enterprise, more important is its itself for mass appeal can make the communication with consumers, and thus promote the sales of related products. Since entering the new century, new technology, make a significant change in people’s lives, the effects of technology and change the way of communication, make people pay more attention to brand image. Age requires innovation, each big market main body to also want to keep pace with The Times, thus enterprise brand image related concept also want to be with for the footsteps of The Times. Compared to the modern visual communication way, the traditional way due to form a single, expression of factors often cannot accurately perfect pass the information to the masses of consumers.In this paper, based on the "yue" brand hot sauce the overall visual image of the research, analyze the spicy sauce "yue" as the visual image of the current status and the deficiency existing in various aspects, to adapt to the trend of The Times today with a new perspective and in line with the innovative concept of the brand vision design, in order to bring new vigor and vitality enterprise brand image. The author through to the current hot sauce product analysis and investigation of the market, thus formed the combined with the current market trend of the brand new image, a series of design "hot" enlightenment chilli sauce. This article mainly discuss research is divided into the following three parts:The first part is introduction, mainly discusses this topic research direction and goal, through the investigation and analysis of the integral hot sauce market, to establish the design direction and ideas of the products.The second part mainly analyzed the the present situation of the "yue" brand hot sauce and many deficiencies in the design of the brand.The third part mainly describes the "hot" enlightenment brand hot sauce thinking and creation process. By combining modern elements and traditional, in turn, to the enterprise product seriation design, construct conforms to the contemporary philosophy, fit the market development needs the brand visual image design- "hot enlightenment" brand hot sauce, and promote the sustainable development of the enterprise.