An Analysis Of The Industrialization Of Domestic Network Animation In The Context Of Internet

As of December 2017,the scale of Internet users in our country reached772 million,the proportion of Internet users using mobile phones reached97.5%,2.4 percentage points higher than that in 2016.The scale of Internet users reached 772 million yuan,exceeding the global average level of 4.1percentage points.The mobile Internet access flow consumption was tired in the year to year.Up to 21 billion 210 million G,an increase of 158.2% over the same period of the previous year.As an important form of cultural communication,domestic animation from the beginning has been widely concerned,after a period of silence,in recent years,with the rapid development of Internet and mobile Internet technology,regardless of the quantity and quality of domestic animation,are at a rapid pace of rapid development,from 2010 onwards.China original animation market every year to maintain a steady growth trend,to 2017 has reached nearly 150 billion,accounting for nearly 40% of the market share,gratifying.In order to accelerate the pace to bring the domestic animation to the world,our country has begun the way of animation industrialization,but there are many problems in the process of industrialization.This article takes "full-time expert" as an example,in-depth analysis of every link of animation production,dissemination and consumption,in-depth analysis of the development advantages,current situation and difficulties of Chinese animation in the process of industrialization in the Internet context,and put forward their own views and solutions.This article is divided into four parts.The first part includes sorting out and summarizing the current research situation of the domestic network animation under the Internet context,and based on that,we clarify the research objects and research questions,and illustrate the main purpose and significance of this paper.The second part is the analysis of the development of domestic network animation in the context of the Internet from theproduction level.In the Internet context,animation has undergone tremendous changes in the source,main body,technology and content.Animation in the process of creation must combine market demand and adapt to the changes of the times,so that we can create high-quality animation IP.Of course,in the development process,there will be such problems as copyright confusion and insufficient quality content.We need to improve the creation environment of animation in the upstream,and create a good atmosphere for creators.The third part is spread from the level of communication subject,communication mode,communication platform,communication power level introduces the network animation communication characteristics,introduces the influence of communication on the subject of American and Japanese animation 90 consumption in China,coupled with our own communication mode of tender together contribute to the spread of predicament of domestic animation.If we want to break this embarrassing situation,we need to innovate the communication mode,pay attention to the interaction between fans,and change the way of advertising implantation,and interact with the content to achieve the effect of 1+1>2.The fourth part is the most important link in the industrialization of domestic animation,that is,the consumption link.In order to build the community as the center of the industrial model,with sticky content to establish "community",after a period of time after the fan operation,the establishment of mutual trust and dependence,can be connected to business,the flow is realized,the benign interaction between the various elements,is a key step in China's domestic animation into industrialization.