Research On The Development Of China's Animation Industry Under The Background Of Internet+

In recent years,China's animation industry maintains a momentum of steady development under the impetus of Internet technology innovation.It has gradually become an important part of the national economy.But it is undeniable that China's animation industry has a great gap,compared with Japan and America.With the advent of the Internet era,the Internet information technology has deeply influenced and reconstructed the the format and ecology of many traditional industries,and it also has greatly influenced on human's cognitive and life at an unprecedented rate,the animation industry has also undergone enormous subversion and innovation.Under the background of Internet+,especially in the situation that countries actively promote the integration of the real economy and virtual economy development,the integration of animation and Internet should be an important focus and a breakthrough to promote the transformation and upgrading of China's animation industry,so it is of great theoretical significance and practical value to think deeply about how to develop the integration of the Internet and the animation industry.The object of this paper is the animation industry,focusing on the impact of internet development on the animation industry and the opportunity of animation industry.The article first discusses the development of the cartoon industry in China,and discusses the development environment of the cartoon industry under the background of Internet+,and puts forward three characteristics of the current animation industry development,it is The content ecology is rich and varied?Cross-border infiltration reshaping pattern,creative copyright activation mode.Second,under the Internet+,the traditional animation industry is also facing great challenges:such as lack of original content,the serious imbalance between supply and demand of animation talent,the protection of intellectual property,the animation industry chain is not perfect.At the same time,the development of the cartoon industry in the Internet+ era has brought opportunities:first,the anime content turned into audience-oriented;second,the mode of anime transmission breaks the situation that the channel is scarce;third,the profitable way of animation,the whole industrial chain of multi-level development is realized;Fourth,the way of financing is dominated by the fan economy and crowd funding model.From the challenge and opportunity of the animation industry under the age of Internet+,the development experience of the developed countries of the foreign countries tells us,At present,on the one hand,The development of the animation industry needs to build up the chain mode suitable for the development of Chinese animation;On the other hand,We need to strengthen the brand development ability of cartoon enterprises;Finally,there is a need to promote the development of anime products to "full age".Therefore,it is needed to promote the development of the animation industry from the following aspects:Reshaping the content of production relations,innovating the profit model and marketing model.,cultivating animation industry talents in the Internet era.