Research On Chinese Culture Promotion Model Of Confucius Institute

With the improvement of China's international status,enhanced comprehensive national strength and increasingly close international exchanges,Chinese culture has gained more and more international attention.In 2004,the Confucius institute project arises at the historic moment,the Confucius institute is not just a Chinese education institutions,it also bear the spread excellent Chinese culture mission,it is a collection of language education and cultural promotion,cultural exchange of national projects.Today,The role of Confucius institutes to promote Chinese culture and promote cultural exchanges between China and foreign countries is becoming increasingly prominent,the Confucius institute of cultural marketing model research is imminent.At present,the research on the cultural promotion of Confucius institutes at home and abroad is not mature.The author hopes that this article can provide ideas and Suggestions for the cultural promotion of Confucius institutes.So,the author chose both the development history,system more perfect,development is relatively mature,promotion mode has its culture value of the Confucius institute,related to the investigation and analysis,to explore a more effective mode to promote culture of Confucius institute.This paper is mainly divided into five parts: the first part is the introduction,the reason background,research significance,research method and previous research results of the thesis are analyzed and explained.The second part mainly introduces the Kenya Kenyatta University Confucius institute to promote Chinese culture,mainly from the Kenyatta University Confucius institute of two aspects of culture teaching and cultural activities,the Kenyatta University students of the Confucius institute,the academic curriculum,and the cultural activities of the organization of the teaching status quo and the contrast analysis of the students expected of culture teaching.By Russ,the five basic elements of "five w" mode,from the communicators,communication content,communication mode,object,effect on Kenyatta University Confucius institute for outside activities to promote Chinese culture to the investigation and analysis,the final analysisKenyatta University culture promote the status quo of the Confucius institute.The third part mainly introduces the investigation and analysis of the current situation of Confucius institute in Korea.Profiles and Woosuk University Confucius institute students,academic courses,for students of cultural activities of the organization of the teaching status quo and the contrast analysis of the students expect of culture teaching,and combined with South Korea's national conditions and cultural background of culture teaching content targeted are analyzed and Suggestions are put forward.Again from the communicator,content,methods,objects,effects and five aspects of Woosuk University Confucius institute for outside activities to promote Chinese culture to the investigation and analysis,finally analysis the current situation of cultural promotion.The fourth part emphasizes the necessity of the cultural promotion mode of Confucius institute,compares and analyzes the similarities and differences between the cultural promotion modes of the two Confucius institutes,and analyzes the advantages and disadvantages of the two Confucius institutes.In the comparison and analysis,from the cultural aspects such as teaching,cultural activities,media has carried on the comprehensive comparison,analyzes in detail the advantages,for other Confucius institute work put forward some feasible Suggestions to promote Chinese culture,and try to put forward a universal applicability,reality can implement the Confucius institute of culture promotion mode.The fifth part is conclusion,which contains the author for this article research deficiency of the deep understanding and the Confucius institute,the future development and promotion of the Confucius institute culture expectations of future research prospects.