Research On The Application Of "mon Culture" In Brand Design

In recent years,People are increasingly concerned about Mon culture.Mon anime,Mon photo,Mon vocabulary and so on in the network widely spread,Mon culture has become a very popular mass culture.With the development of Mon culture,Mon elements have gradually penetrated into the economic,political and other fields,and continue to affect people's lives.Modern society,people's material life can be said to be well-fed and well-colthed,people have begun to pursue spiritual life sustenance.The rapid and rapid development of social economy brings fast-paced life,which is filled with infinite competition and pressure,and Mon culture provides people with a relaxed,kind and happy atmosphere of emotion,so that people get in the tense life Some relief.Slowly,Mon culture has evolved into a popular culture that people are very keen on.Some companies comply with the needs of the consumer market,designers in the brand into the Mon element,has introduced a Mon attribute of the brand,not only by the consumer's strong recognition,but also closer to the brand and the distance between consumers.This paper starts from the interpretation of the special attributes of "Mon culture",such as economics and social psychology,and gradually analyzes the germination of Mon culture in China.Secondly,the concept of brand design is expounded.Finally,Mon culture into the brand category,to explore the brand design under the influence of Mon culture application characteristics.This paper summarizes the design elements of "Mon brand",analyzes the successful case of "Mon brand" at home and abroad,and studies the application of Mon element in brand design.Exploring the application of Mon culture in brand design,to a certain extent,help to grasp the development of brand design,more conducive to promote the spread of Mon culture and development.