On The Survival And Development Of Small And Medium Commercial Photography Studio In Hangzhou

This paper mainly aims at a series of problems faced by small and medium commercial photography studios in Hangzhou in recent years,combined with the analysis and study of technology and m arket and ideas,a nd puts forward a solution which is m ore consistent with the econom ic and cultu ral characteristics of Hangzhou and the possibility of the development of existing commercial photography studios.Through the comparison and analysis of several sim ilar transition nodes in the history and the situation of the present transition period,a nd the investigation of typical small and medium-sized commercial photography studios,including the sample of t he photographic practitioners and their cust omers' psychological dem ands,the data comparison between the current business and the previous business,and the data form of the technology use.In contrast,the po ssibility of Hangzhou regional culture and development strategy is more combined with the possibility of the improvement of the four directions.First,the technology improvement,on the premise of the application requirements,is committed to the high standards,the continuous learning and application of the latest scientific and technological achievements,and the second,to provide multiple media integration servi ces for custom ers-Binding more m edia,including video,netw ork media,copywriting,and so on,to provide m ore comprehensive and integrated services for customers;thirdly,to expand emerging areas-expanding the em erging business channels,su ch as the Internet,mobile platforms,virtual worlds,VR platfor ms,self m edia individuals and non-comm ercial units or groups.Fourthly,take the initiative to l ead the forward thinking m ode to study the possibility of cultural and comm ercial development in Hangzhou region and even in the East.