Research On Graphic Design In Film Promotion

Nowadays,watching movies has become an important part of people’s spiritual and cultural life,and more and more people pay attention to it.With the continuous development of media technology and the continuous innovation of media form,the development of movie market is changing rapidly.The types of films and the form of their promotion have also ushered in an unprecedented new era.The means to promote the promotion of the film no longer rely solely on the single form of movie poster,and promotional items to multi-angle and multi-media development.Plane vision design plays an extremely important role in the promotion of the film.A good film works how to sell seats,attract the attention of the audience,before the public praise is its publicity and the effect of publicity for the film.How to strengthen the publicity and enhance the expressiveness of the propaganda by graphic design is the purpose of my research.The promotion and publicity of the film is an artistic form in many aspects,and the picture is an important means to express the emotion in the propaganda.The graphic design of movie promotion and promotion includes many aspects,such as color application,picture composition,font design,layout and other visual functions,which is a profound knowledge.How to use graphic design to make audiences receive the information conveyed by the picture better and more effectively,and fully understand the factors such as emotions is a very necessary research topic.Through appreciating a large number of excellent movie posters and promotional materials and videos,from the perspective of audiences and designers,this paper studies the overall design innovation of film in the promotion of multimedia era.In the early stage,through the analysis of the successful cases of movie promotion and publicity,aside from the interference of other factors,we studied their similarities in propaganda visual design from the perspective of vision,and classified and summarized the visual effects of different visual expression forms.Through the research on the overall design of the image data of excellent movie publicity at home and abroad,this paper analyzes the current development of the domestic movie publicity situation,and studies the graphic design techniques that can enhance the publicity and enhance the expressive force of the movie.