the paper takes the graduate work Charm·Chengdu- city promotion film as example, explores the concept of city promotion film, and then analyzes its connotation and principles, and explores the exiting problems of the current city promotion film. Through analysis, the paper thinks that when producing the city promotion film, we should pay attention to the city cultural spirits, the innovation of expression ways, and the comprehensiveness of promotion. Only in this way can we present to the audience the characteristics of the city. |