An Interpreting Report On "Brand Making:China's Manufacturing New Normal State" From Dialogue

This interpreting report is based on a finincial programme,the topic of which is “Brand Making: China's Manufacturing New Normal State” from Dialogue as the corpus.Hosted by Chen Weihong,the programme invited 5 professionals as special guests,including the famous economist Li Yining.This programme makes full use of economits,publishing groups,and enterprise executives to explore how to turn the Chinese Brands into World Famous Brands,so that the transformation way from Chinese Products to Chinese Brands would go more smoothly to develop the brand economy and promote industrial upgrading.This interpreting report contains four parts,namely: description of interpreting task,translation process,case study and post translation evaluation.Since this interpreting report belongs to the interview program,the interpreter should be unconstrained by the speaker's own speech characteristics and take the context,register,and the background of the speakers into consideration during the process of interperting.This interpreting report is completed under the guidence of Cognitive Schema Theory of Schema Theory.The author analyzes the role of schema theory played in listening,understanding and expression of conference interpreting with samples from three aspects of characteristics of schema theory: language schema,content schema and structure schema.Besides,the author also analyzes the translation strategies and techniques from the perspective of ancient poems,allusions,idiom,professional terminology,digital translation,logical relationship processing,and English rhetorical in the process of interpreting under the guidance of cognitive schema,thus to illustrate the importance of background knowledge in pre-interpretation preparation,orginal text input and orginal text output.According to the cognitive schema,the interpreter combines the old knowledge with the new knowledge in the process of listening,and analyzes it with critical thinking to output the high quality translation.The author attempts to deepen the openning cooperation of China's Manufacturing in the background of Belt and Road Initiative.What is more,the author expects this interpreting report would help those who are interested in China's Manufacturing and Chinese Brands remove the initial impression of “Low cost and low labor force”.At the same time,it will inspire the people who would like to make further study on the appliance of Schema Theory interpreting pratice.