Innovative Practice Of School Enterprise Cooperation In Visual Communication Design Specialty Of Universities

Visual communication design is an important part of art design,in recent years,visual communication design major has rapid prosperity,social demand for professionals in this field have increased dramatically,visual communication design major students in colleges and universities recruit students scale expands unceasingly.In this state,many colleges and universities are adjusting the direction of professional structure,striving to establish a graphic design major or design major with this specialty.Along with the recruitment of students scale is more and more big,but did not seem to increase teaching quality,design education teaching and the market demand in a certain degree of disconnect,design the teaching seriously lags behind the social practice.Therefore,how to establish a "community"--school-enterprise cooperation is the exploration,research and thinking of this.Enhancing university-enterprise cooperation teaching,promote design education in colleges and universities and the social demand docking,as well as the introduction of relevant market consciousness,and a breakthrough innovation in the teaching,to cultivate practical direction,skilled talents,it is also constantly changing society and the demand of the market.The topic of this thesis is the research on the innovation practice of university-enterprise cooperation in visual communication design of colleges and universities.Specifically,this paper is mainly divided into four parts.In this paper,the first part is the introduction,the second part first analyzes the development of cooperation between colleges and important theoretical basis,mainly including Wisconsin idea of service for the social development,pragmatism education ideas of "learning by doing",then summarizes the characteristics and successful experience of foreign university-enterprise cooperation development,mainly introduced the "Bauhaus" characteristic of open teaching on the influence of university-enterprise cooperation pattern in colleges and universities,the characteristics of four typical university-enterprise cooperation personnel training abroad,as well as the colleges and universities in our country present situation analysis of visual communication design major university-enterprise cooperation,which mainly in guangzhou academy of fine arts and the Chinese academy of fine arts as a case study;And visual communication design in this paper,the third part is the hunan normal university professional university-enterprise cooperation innovation practice case analysis as the research focus of this chapter is the focus of this article,divided into three stages of development on the exploration of university-enterprise cooperation;The fourth part is through the visual communication design major each grade and the enterprise interactive questionnaire,in the form of data compilation to summarize;The fifth part is the experience and reflection,and the development of the innovation practice of the school enterprise cooperation in hunan normal university.