The Application Of The Scene Design In The Home Shopping Mall

With the rapid development of China’s economy,people’s way of life has changed dramatically.It’s well known that economic base determines the superstructure.A prosperous economy has not only brought us a lot of convenience in life,but also changed people’s thoughts.People have more pursuit,and no longer satisfy with eating one’s fill and wearing warm clothes.They want to pursue more about spiritual enjoyment.The scene atmosphere of our furniture store has become the focus of attracting customers.What the owners need more is a new shopping experience.Especially in environmental art design industry and design field of household display,the traditional model of monotonous furniture store in the past has been broken.In order to meet the needs of consumers,this project mainly discusses the overall relationship between situational design and store space,by strengthening the theme,introducing stories and by means of objects to convey the design technique.All of these can make customers have an experience of “merging feeling with scenery” so that customers can form an emotional consensus with the space of our furniture store,which will promote customers’ consumption.The project uses space to build an atmosphere of three principles of consistency,theme and emotion with the style of the products.The project creates the atmosphere for the furniture store by analyzing and combining the space,color,lighting,display and other main elements.