A Study Of Transcultural Diffusion Of Chinese TV Dramas In Laos

In the recent years,comprehensive strategic and cooperative partnership between China and Laos has been continuously upgraded and tied to the highest level ever.This development is not only illustrated in the sphere of economy,but also of cultural exchanges and social impacts.As the One Belt One Road initiative has been implemented with enormous efforts,China has concurrently strengthened its connectives with countries along the route.As an important medium of cultural diffusion,Chinese dramas play a vital role in bringing Chinese culture into countries along the route such as Laos,connecting people in these countries.This thesis is component of four parts: the first part introduces relevant theories regarding transcultural diffusion of TV dramas;the second part delineates developments of Lao TV drama industry,environmental policies,and current conditions of Chinese dramas in Laos,and analyzes advantages and disadvantages of Chinese dramas in Laos.The third part will summarize diffusion and influence of Chinese drama in Laos based on questionnaires and interviews to individuals from the industry.By this way,it is designed to truly reflect habits,preferences and needs of Lao audience,and analyze influence and effect of Chinese dramas over Lao viewers.The final part will analyze the weaknesses of the diffusion of Chinese TV dramas in Laos,and discusses possible suggestions and lessons.Adopting a lens of transcultural diffusion to research Chinese TV drama in Laos,it is not only beneficial to us to understand the actual effectiveness of China TV drama in Laos,and problems in the aspects of dubbing modes,and diffusion channel;but also assists our understanding of psychology,and viewing habits of Lao audience.While Chinese TV drama diffuses in Laos,it should take fully consideration of concrete features and customs of Lao viewers.It will decrease understanding obstacles by dubbing into local language,social institutions should be encouraged to join into this enterprise for enhancing effectiveness of diffusing Chinese TV dramas,so as to promote the connecting friendship between China and Laos and“go global” strategy in cultural dimension of China.