Theory Of Gramsci Cultural Leadership Thoughts Affect Hall Culture Theory

Combination of world political turmoil and 30 s in the 20 th century western bourgeois society governed by a form of change and the reality of the failure of the proletarian revolution,on the basis of the new understanding of civil society,gramsci,proposed the theory of cultural leadership emphasizes the importance of master the cultural leadership in the proletarian revolution,attaches great importance to the intellectuals in the proletarian revolution in the process of cultural leadership role.Gramsci's civil society in theory is an important part of political philosophy,and the cultural leadership of this theory is the core idea and the important development of marxism.Cultural leadership thought also has been practice prove,its theoretical connotation not only affects the contemporary society practice,also affected the countless philosophers,has deeply influenced by the Birmingham school hall.Outstanding contribution to the western marxist scholars Stuart hall is the third generation of leaders of Birmingham school,by the thought of gramsci's cultural leadership influence the development of the theory of joint decoding and coding theory,these theories to guide the daily political communication practice,supplement and developed the marxist theory and practice of media.For the Birmingham predecessors thought,hall realized both Williams and Thompson,tend to the relationship between structure as related to "life" and "experience" mode,"all of the different practice are intertwined in the experienc e".It is the combing and inheriting of the predecessors that made hall make a unique and pioneering contribution.Hall culture theory includes his reasonable,cultural representation theory,encoding and decoding theory and so on.Among them,his codec theory influenced the whole mass media theory.In combination with gramsci's concept of leadership,hall puts forward three hypothetical positions of decoding process.The first is the dominant position,the second is the coordinated code and the adversarial decoding.That is,the audience has certain initiative in decoding,and may also have the ability to make the choice that conforms to their own will and culture.These three modes have undoubtedly become the three encoding methods of the present media.Gramsci cultural leadership thought the important meaning of the theory of hall culture lies in: first,in view of the theory of hall and perspective,his cultural representation theory advanced the thought of gramsci,compared to traditional marxist "economic base determines the superstructure" simple determinism,he even more highlighted the initiative of the culture itself.Hall's encoding decoding theory to explore causes the social conditions and process of the cultural leadership condition,its purpose is to help the receiver reflection never necessary to traditional culture,ideology and power control.Second,he with the help of gramsci,dialectical ideology has revealed that in the process of integration of cultural nationalism and structuralism,two kinds of paradigm of culture research to guide the induced,making them out of their dilemma.Thirdly,hall's correction to the theory of engagement deeply reflects his acceptance and development of gramsci theory.From the practical application of hall theory,his analysis on the production and operation of cultural leadership in the media field provides theoretical guidance for the cause of anti-cultural leadership.Through the use of engagement theory in leadership,hall provides an effective way to counter cultural leadership,which is to re-engage after dismantling the leadership culture.For the joint is conditional joint,is flow,change rather than natural,fixed,therefore on the basis of joint conditions to consciously and dismantling joint is entirely possible and have very strong maneuverability.Gramsci's cultural leadership thought has a profound influence on hall culture theory,and its influence is of great significance to modern culture media theory.In the modern media theory,it is still necessary to dig into the core of hall,the theoretical origin and the significance of The Times,and put it into the broad social practice field.