The Research Of Active Art Audience Theory Of Birmingham School

With the development of society,the art of mass communication is increasingly common.Nowadys,the research in the direction of art propagation is becoming an important part of artistic dissemination and enriches its theory.Birmingham school's positive art audience theory is one of the core content of its cultural research.The theory is the accumulation fruit of Birmingham school scholars after decades of research.The theory is both inherited and internally independent.Birmingham's positive art audience theory is conducted in cultural horizon.Therefore,the paper will regard the development of The Contemporary Culture Cesearch Center at Birmingham University as the axis of history and choose three academics Stuart hall,David Molly,John fiske through the case analysis of the positive art audience theory.Along with case studies,the paper will focus on the connection between them,summarize and achieve theoretical innovation in the research analysis of commonalities and differences.Hall critized linear propagation mode "only regard the audience as a communication object" and Frankfurt school's negative art audience theory.He put forward the model of encoding and decoding which inaugurated a new era of art audience research;As a student of Hall,Molly verified Hall's encoding and decoding theory.Also he developed Hall's audience theory.He applied the ethnography method into the audience research of art and emphasized that the art audience research must pay attention to the context.Fiske enlarged the art theory of audience to maximum.Affected deeply by Hall,his research foucused more on the subject position of the audience,the practicality,Motility and creativity of the audience,and put forward his unique theory of pleasure.Nowadys,there are not enough art audience researches,with no question,the study of the art audience theory of Birmingham school will inject some fresh blood for the research of art audience communication and enrich the art theory.