Research On Digital Communication Strategy For "Saye’erhe" Dance Of Tujia Minority Based On New Media In Hubei Province

Saye’erhe dance of Tujia ethnic minority as a national intangible cultural heritage,is a very valuable spiritual wealth of mankind.With the acceleration of the globalization process and the continuous progress of society,Saye’erhe dance encountered a lot of problems in the protection and inheritance.The inheritance of oral teaching make the Saye’erhe dance on the verge of extinction;and the process of urbanization is so much that many people are reluctant to learn and inherit Saye’erhe dance;excessive development of the commercialization of the huge destruction of the Saye,erhe dance environment;Saye,erhe dance in the new media context is still not widely spread out.The Saye’erhe dance for protection and inheritance is imperative in today’s society.In the context of the current new media,digitalization has become a trend,digital protection and dissemination of intangible cultural heritage protection provides a new possibility.This paper mainly aims at how to apply the digital communication technology to the spread of the Saye’erhe dance of Tujia ethnic minority in Hubei Province under the background of new media,Under the combination of theory and practice,this paper puts forward the communication strategy which is suitable for the spread of the Saye’erhe dance of Tujia ethnic minority,and to better protect and inherit the Saye’erhe dance of Tujia ethnic minority.The main work of this thesis is as follows:firstly,it analyzes the status quo of the digital communication research of intangible cultural heritage at home and abroad,for the paper to find theoretical support;and then introduces the present situation of the Saye’erhe dance of Tujia ethnic minority,including the origin of the Saye,erhe dance,and the challenges of today’s society;the third is to discuss the existence of communication in the dissemination of technology,the dissemination of a single path and the dissemination of monotonous content and other issues;the fourth is to solve the problems existing in the spread of the leaves,propose to improve the digital technology,to create a diversified transmission path and deep plowing with the characteristics of audio-visual products and other solutions for the development of the spread of children’s hair to provide reference.