The Comparison Of Chinese Cultural Image Construction By Chinese And Western Food Documentary

Being entered the era of globalization,the influence of national image to national development is increasingly prominent.Every country makes effort through economy,culture,diplomacy to form a good image of the country and set up the international prestige,which open up a broader way to the development.At the same time,the mass media give freer communication and more frequent cultural output,which gradually set up the cultural image of every country and enrich the country image that have been obtaining wider international attention.China shows its national culture to the world,while its civilization is also shaped and communicated by other countries.National cultural image is multi-dimensional and multi-level,so it is inevitable that the different images constructed by different main bodies.This paper chose two to China Food as the theme of the documentary——A Bite of China 1 and Exploring China:A Culinary Adventure.Then,using the communication and cultural studies theory,analyzing the way of Chinese cultural image presented by different main bodies and the resulting difference by the method of transverse comparison of Chinese and Western,and exploring the impactful way of the humanistic documentary constructing national cultural image.After brushing up the documentary at home and abroad as well as the documentation of the national image,this thesis firstly based on relative theory around documentary and national image,illustrating the communication feature of humanistic documentary and construction method of national cultural image,and then reaching the advantage of the humanistic documentary constructing national cultural image.Secondly,with the difference of two documentaries as the starting point,this thesis discusses the specific difference of the Chinese cultural image presented by two documentaries.And next based on the previous analysis,from the Chinese and Western' s perspective of aesthetic standard,view of time and space,view of nature and ethics,this thesis analysis the impact of cultural differences on the construction of Chinese and Western cultural image of the documentary.Finally,from the four aspects of Chinese and Western' s cultural cognition,selection principles,writing technique and cultural marketing,this thesis discusses the intercultural communication strategy of Chinese documentary constructing the image of Chinese culture.