Research On The Coping Strategies Of Public Opinion Crisis In Public Health Events

Public health events are closely related to public health and life safety,and once they occur,they will quickly form the focus of public opinion.At present,public health events are frequent occurrencing,which constantly touching public sensitive nerves,some irrational factors such as anxiety and fear and the intensification of social contradictions,it is easy to make public health events evolve into huge public opinion crisis events,and the negative impact brought to the whole society is sustained and profound.Therefore,under this background,it is very necessary to analyze the public opinion crisis of public health events systematically,which is of great theoretical and practical significance for the government to calm down and guide the public opinion crisis.The public opinion cycle of public health events is often traceable,and will experience the evolution of public opinion that occurs,develops,and subsides.After the occurrence of public health events,online public opinion gradually became prominent;as the event developed,public opinion swept over and over;with the resolution of the event,public opinion gradually subsided,and public health event network public opinion crises often followed the incubation period-diffusion period-outbreak period-decline The path of the future is developing.Therefore,it is necessary to analyze the characteristics of public opinion crisis at each stage in a targeted manner,and then to propose a response strategy for public opinion crisis in a targeted manner.This study selected "Changchun Changsheng Vaccine Incident" as the research case,analyzed the public health crisis public opinion crisis evolution cycle from a macro perspective,and analyzed the public health crisis public opinion crisis performance from a micro perspective:rumors are highly proliferative and extreme emotions are expressed Phobia,public panic,and credibility of the government.Public health events and public opinion crises can generate,spread,and change,which requires certain driving factors.Among the factors that influence public opinion crisis in publichealth events,public opinion objects,netizen groups,media,and government are the four influential elements.At the same time,in different stages of the evolution of public opinion crisis,the influencing factors and scope of each influencing factor are different.The public opinion object is concerned and selectively spread by the netizens on the Internet,forming a public opinion crisis;the netizen group is the communicator and promoter of the public opinion crisis,the media is the information hub for the spread and resolution of the public opinion crisis,and the response of key government nodes has become The focus of netizens has also become a key factor in the resolution of the public opinion crisis.A comprehensive analysis of the factors influencing the public opinion crisis of public health events can provide a foundation for later targeted optimization strategies.The current government has many deficiencies in responding to public opinion crisis in public health incidents,mainly including inadequate early warning mechanism for public opinion crisis,serious management tendency of public opinion response,and poor interaction of public opinion guidance information.The analysis of the public health crisis' s public opinion crisis evolution cycle and the influencing factors provide a new perspective for the government to respond to public health events' public opinion crisis in a new media environment.At different stages of the development of the event public opinion crisis,targeted optimization strategies were proposed in order to provide assistance for public health event public opinion crisis response.